August 31, 2009 | By Joel In Seo | For those unfamiliar with the term SEO or search engine optimization and how it works and how the term ‘keywords’ come into play, here is your synopsis.To start, we will only refer to Google as it is the most commonly used search engine. So, let’s say you have a business and of course you want people to find you – right? Of course you do. So what has to happen, you may ask. To start, you have to get into the mind of the person who will be searching for

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If you thought this was going to be some kind of Darwinian rant, you’ll probably want to stop reading right here. This is about the CRM Evolution ‘09 conference that took place last week in NYC, sorry…I expected to get a little R&R from this year’s conference – no not rest and relaxation. Too much to do and see for that to happen. The R&R I was seeking was relationships and replenishment. With all the great people and information-filled sessions packed into unbelievably short days, I definitel

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4 ounce tasting mug As many of you know, the Orange County Beer Festival was held yesterday at Irvine Lake. As promised there were lots of breweries, lots of beer to drink and plenty of heat. Since it was so hot – the thermometer in my car showed 100 degrees – I was shocked at how many people had on jeans, closed-toe shoes and dark shirts. However, most people seemed to be aware we were in the middle of a heat wave and dressed as such. Thankfully there was shade to be had and the vendors th

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One of the first things you have to figure out when you realize that you want to stay home with your kids is whether or not you can afford to do so. You are probably used to living on two incomes, so making the switch to a single income may not be easy. However, it may not be as hard as you think. If you have children already, the first thing that goes away when you decide to stay at home is the cost of daycare. However, if you work at home, part of that cost may remain, unless your work is su

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NEW YORK (AdAge.com) — It will be at least nine months — and probably closer to a year — before Microsoft takes over Yahoo’s search infrastructure, theoretically consolidating 28% of the U.S. search market and mounting the first credible challenge on Google in a decade. But it’s not too early for marketers to wonder if they need to ask: Do we, uh, speak Bing? One thing is certain: figuring that out is going to amount to a mini stimulus package for digital agencies and search-engine-optimi

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