PPC / SEM Analytics: 5 Actionable Tips To Improve ROIIn: Advertising| Marketing| News Article| Web| analytics| home| professional media| publishing| social media 25Jun2009 By: kaushik.netA very wise friend, ok Craig, once said this to me: â??Paid Search is like playing chess with a Supercomputer.â? At that moment I think my reaction was something like â??neh!â?. Of course Craig was right.Search Engine Marketing (Organic + PPC) continues to be a huge part of any companyâ??