When researching SEO companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature – people love a guarantee. This holds especially true for purchases where the buyer is purchasing something outside of his or her area of comfort. When companies first consider pursuing search engine optimization (SEO) as a potential marketing channel, chiefly when there is an ongoing cost involved, they get a sense of comfort from purchasing “guaranteed SEO.” Unfortu