Search Engine Optimisation – Methods Compared by Jason KendallSearch Engine Optimisation is an ever changing discipline. It works to maximise a website’s ratings on the ‘natural’ search lists on major Search Engines. Natural or ‘organic’ lists form the main body of a SE page. These do not include the paid listings. The PPC (paid) entries tend to feature at the top and right side of the page. Whilst the other free ads have been listed by the SE’s. The order of each site is determined by