The ONA conference session on SEO is packed, reflecting the intense interesting in understanding this dark art. Jennifer Grappone, co-author of “ Search Enginge Optimization an Hour a Day ” provides a good grounding in how to ensure your site is visible. One factor is age – an older domain is considered by Google to be more credible. Moreover, adds Grappone, fresh news content is an advantage for news sites but a disadvantage in organic search results. But there are ways to improve you