The first place to start any SEO program is with a clear goal of what you hope to achieve. One thing I spend a good deal of time doing with my clients is explaining what is truly possible with a search engine optimization campaign. Your results are directly correlated to the time, effort, and research you are willing to dedicate to improving organic rankings. If you’re expecting to change some meta tags, sprinkle a few keywords on your home page, and receive #1 rankings, then you’re setting