Email This Post"Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media.Today's column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, an audience data management platform.In 2006, Greg Stuart, Interactive Advertising Bureau CEO, estimated that advertisers’ waste, that is, impressions reaching the wrong audience or none at all, was $112 billion a year in America and $220 billion worldwid