Many of the search engines look at the number of inbound links to a page and the number of outbound links from that page to determine the site’s appropriate PR. Generally sites with a large number of inbound and outbound links are popular and are assigned higher page ranks. Conversely, sites with very few inbound and outbound links are viewed as less popular and receive lower page ranks. There are, of course, exceptions to the rule. For instance, sites that have inbound links from deceptive or s