The ever developing skill of learning how Search Engines position sites on their organic search listings is known as Search Engine Optimisation. When we search for anything, up come the natural search lists. They are not to be confused with the Pay per Click entries. Pay Per Click adverts are generally sectioned off down the right hand side, with a couple across the top of the page. Naturally listed adverts have been taken directly from the index. Algorithms are used to determine the position of