We all do it, it’s just that most people don’t realise what they’re doing. When we type something into a search engine such as Google, MSN, Yahoo, etc because we’re looking for something, we’re typing in keywords. These can be single keywords such as ‘flowers’ which will bring up thousands and thousands of sites offering flowers, multiple keywords such as ‘red roses’ which will narrow the search down to those sites offering the specific flowers that we’re really interested in, or conceptual ke